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PepsiCo is sowing more oats in the hot cereals sector with a revamp and a 5.8m marketing spend for its Quaker brand, up 134% on last year. Oatso Simple will get the lion's share of the total with 4m, while 1.8m will back the...
Quaker is stepping up the pressure in an area dominated by rival Weetabix with the launch of an instant hot cereal for kids. The company is launching microwaveable Oatso Simple Smoothies next month. As one buyer said, it is likely to have to...
US food and soft drink maker PepsiCo said fourth quarter profit jumped 21% led by sales of its Frito-Lay snacks. The company, whose other products include Doritos tortilla chips, Quaker cereals and Gatorade drinks, said sales rose 7% to...
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