Bisto is launching a series of new TV ads as part of a £4m push.

Showing from next week, the commercials are based on ‘real life’ stories showing people coming together over dishes made with Bisto Simply Casserole Concentrated Paste.

The campaign forms part of The Bisto Together Project, launched in October. “Combining the NPD with engaging stories is sure to drive engagement,” said ­marketing controller Naomi Shooman.