Halewood International is rolling out an on-pack offer across four varieties of Caribbean Twist, giving shoppers the chance to bag a pair of designer sunglasses.
The offer, which will see 52 winners each receive a voucher for £150, runs from May to August and will appear across 67,500 cases of Caribbean Twist Blue Lagoon, Strawberry Daiquiri, Pina Colada and Mixed Mango (rsp: £2.50/700ml). Bottles will feature a collar with a promotional code that can be used on the brand’s website.
The competition will be supported on social media and with a consumer print campaign in women’s mags including Elle, Cosmopolitan, Closer and Heat, which Halewood said would reach 1.9 million consumers.
“The promotion will reward and engage Caribbean Twist fans who enjoy our range of flavours during the summer months, which are perfect to be shared with friends at BBQs and garden parties,” said senior brand manager Michelle Raworth.
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