Corona brought the beach to London last week with a hybrid of outdoor display and experiential activity near Old Street station.

The brand created a mini beach with deckchairs, palm trees and a Corona bar, while two 96-sheet displays behind the installation featured 3D bottles of Corona. The posters featured the text ‘Find your beach’ and ‘Log off. Lime in’. Brand ambassadors were on hand to distribute bottles of Corona, and direct passers-by to the nearby Hoxton Square Bar & Kitchen, the flagship venue of the brand’s programme to create a beach experience in bars across the UK. 

The Old Street activity, which ran from Wednesday to Sunday, was accompanied by large digital display ads in four locations in London and Manchester, showing the sun setting in real time. 

“Corona is synonymous with the beach,” said marketing manager Steph Okell. “We want Corona fans to find their beach anywhere - from Old Street to Manchester, whether through a beach in the city or a live sunset. The idea is to make a truly authentic out-of-home experience for Corona lovers - helping them to ‘find their beach’ in unexpected places.”