Marketing

'Lidl people' election: why it's just not a very good analogy

By 2015-03-10T16:02:00

Lidl 25

The media has been desperate to find the new “Mondeo Man”, but the latest grocery-themed attempt falls flat for a few reasons

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW