Waitrose has unveiled its 2015 Christmas advertising campaign, set around the moments that make the season special.

A 60-second advert under the strapline ‘Whatever makes your Christmas, make it with Waitrose’ launched on social media channels and waitrose.com today (4 November). It will be shown on TV for the first time on Sunday (8 November), following a teaser campaign that launches tomorrow.

The Christmas ad features real-life suppliers who help showcase the care taken in producing Waitrose food. They include the producer of Waitrose’s cave-aged Cheddar from Wookey Hole and the Waitrose farm in Leckford, where candles are lit at night to protect vines from the cold weather. The advert also includes a cameo from chef Heston Blumenthal as he adds the final touch to his Chocolate Bucks Fizz Swirl, which will be available in Waitrose branches during the festive period.

“We celebrate with food, we unwind with food, we get to know each other with food,” said Waitrose marketing director Rupert Thomas. “Delicious things to eat make the moments that matter even more memorable, especially at Christmas.” 

Throughout November and December Waitrose will also be encouraging people to share what really #MakesChristmas for them on social media channels. 

One winner will receive a grand prize of the ‘ultimate Christmas dinner’ for 12 people with all the trimmings including food from Waitrose Entertaining, wines from Waitrose Cellar and both dinnerware and tableware from the recently launched WaitroseKitchen.com.