Mars and Cadbury have both unveiled products targeted at the growing demand for bite-size chocolate treats. In a first for the Cadbury Dairy Milk brand in the UK, Chocos will offer consumers 11 round pieces of chocolate in a roll-pack…
Mars has started to unwrap the DNA of chocolate, a scientific milestone it claims will improve cocoa quality for 6.5 million farmers who depend on the crop. The preliminary cacao genome sequence was unveiled three years ahead of target...
Mars Chocolate is increasing its media spend 42% this year to 49.5m to back what MD Fiona Dawson this week promised would be an unprecedented level of NPD for 2010.
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