Martijn Bertisen
Martijn joined the Google UKI management team in 2015 as UK Sales Director in charge of leading the sales team responsible for developing eCommerce initiatives and strategies across a large portfolio of retail and technology partners.
Having joined Google in 2007, Martijn has worked in various roles from working with the world's foremost pureplay retailers to leading Google's efforts with the fashion industry, as well as developing thought leadership on export and most recently Google Shopping products.
Prior to joining Google, Martijn worked at Dixons, one of Europe's largest specialist electrical retailers. He is a graduate of the European Business Program at the Erasmus in Rotterdam and Fachhochschule Muenster and holds a MA in International Business.
Comment & OpinionAutomatic for the people and the smart use of technology
Hard work during the festive season paid off with broadly positive financial results for grocery
Comment & OpinionWe can already learn lessons from the Christmas ads
It’s not over until the last reduced mince pie is sold, but the fierce battle to dominate share of voice at Christmas is approaching its endgame, says Martijn Bertisen of Google
Comment & OpinionData will win at Christmas
We are about to enter the peak festive retail period now – Black Friday will drop the starting flag
Comment & OpinionTechnology can enable a seamless service flow
Changing consumer behaviour is proving the catalyst for a plethora of intriguing partnerships…
Comment & OpinionComing together to keep up
How online and store trading teams need to join forces in working towards integrated goals
Comment & OpinionSend the right message at the right moment
Households spent on average an estimated £800 on Christmas last year. They start thinking about Christmas early
Comment & OpinionThe future of search
The most ferocious battle of the summer was between the world’s fastest rapper and the world’s fastest texter
Comment & OpinionThe new realities of retail
Virtual Reality, smart voice assistants, machine learning and progressive web apps are all gaining recognition
Comment & OpinionData can make your business more sustainable
More and more consumers are looking for companies to demonstrate a sense of social responsibility
Comment & OpinionGet mobile match fit in the machine learning age
You can’t just jump into the future – there has to be a solid bedrock and in the case of retail, that bedrock is mobile
Comment & OpinionKeep investing and keep your technology options open
Changes in business rates and unfavourable currency exchange are just two of the challenges facing retailers…
Comment & OpinionThe benefits of next-level data interrogation
Sometimes, we obsess about day-to-day performance to the detriment of bigger changes
Comment & OpinionIt's time for retailers to master mobile
In the smartphone era consumers are now almost umbilically attached to their devices
Comment & OpinionHow technology can aid consumer focus
Delivering a superlative customer experience moved to the top of the agenda in 2016
Comment & OpinionVideo's the Christmas marketing star
Christmas is a time when customers expect (dare we say look forward to) more sentiment
Comment & OpinionMachine learning is making a difference already
Retailers are finding ways to use tech via what we call a ‘Show up. Wise Up. Speed Up’ strategy
Comment & OpinionBake Off needs a strategic marketing approach
This year, The Great British Bake Off is offering more drama than usual – good news for grocers and supermarkets
Comment & OpinionReal-time trend data is vital for maximising sales
It’s back to school with a vengeance for retailers. The next quarter is filled with key dates
Comment & OpinionRetailers must become media owners
A key area of focus for global retailers is helping suppliers with improved accountability on trade marketing investments
Comment & OpinionThink big, go fast and match the consumer's thinking
Sometimes I feel retailers have to be like Superman – faster than the speed of light and masters of incredible technology