Food Masters is launching Massel stock cubes to challenge leading stock cube players Knorr and VdB’s Oxo. The three flavours ­ chicken, beef and vegetable ­ are all gluten and lactose free and contain no animal products. Advertising in local press and radio and instore promotions will support the launch. Food Masters chairman Philip Freathy said the product was number two in its native Australian market and had gained a 13% value share in Canada. {{P&P }}