The Classic Mineral Water Company has linked up with Dale Farm Milk to deliver water on milk rounds in Northern Ireland. The water firm plans to sell bulk packs ­ 6x2litre and 3x5litre boxes from Dale Farm's milk floats, which distributes throughout the territory. Classic Mineral Water has launched the service with a leaflet drop in selected areas and hopes to roll the scheme out if a two-month trial proves successful. Sales and marketing manager Alan Leckey said it had potential benefits for both companies. "The packs of water are bulky and heavy which lend themselves to home delivery. At the same time, dairies are looking towards adding value to the milk rounds. We think it is a growth market." Classic Mineral Water has also started selling mini household water coolers to consumers via its web site and hopes to distribute these in partnership with the dairy. {{NEWS }}

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