Whiskas has combined the launch of a money-back guarantee with a new cat model competition.
Whiskas adult 12-pouch packs will feature a satisfaction guarantee until the end of the year, which promises a full refund if the cat dislikes the food.

Owners are invited to upload their moggy's photo on to Whiskas' website by October 30 for a chance to have it featured on Whiskas' top-selling lines. Thirteen runner ups will get a year's supply. "It's rare for a petcare brand to launch a money-back guarantee so we're expecting a lot of consumer interest," said a spokesman.