P&G is bringing out two new Pringles flavours ­under its Xtreme banner Hot Paprika & Smoky Bacon and Spicy Sour Cream & Onion.

The new flavours will roll out on 1 August under the Pringles Xtreme brand, which was launched last July and has "exceeded expectations," according to P&G. A national print and multimedia campaign with the strapline "Dare You" will support the new SKUs.

More news on the brand would follow in the coming months, said Paul Lettice, trade communications manager at P&G.