Cadbury Trebor Bassett is launching its own talent search to coincide with the Creme Egg 'My Way' TV ad campaign.

In association with TV presenter Kate Thornton, it is launching the Cadbury Creme Egg Podcast, which it claims is the first online talent show to use the technology. The public is being invited to record songs, stories or stand-up comedy routines, and a consultation with London showbiz agent Anthony Blackburn is up for grabs.

The performances are then sent as MP3 files to Top entries will be available for download via Podcast from the Cadbury and iTunes web sites until April 25, when the winner will be announced.