Müller Stars was launched in June last year in a bid to bridge the gap between Müller's Little Stars toddlers' range and Müller's adult yoghurts. However, the brand was pulled after barely seven months on shelf.
Although sales had exceeded £1m by the end of October, new products needed to show "exceptionally high levels of growth within a very short timescale," said marketing director Lee Rolston.
Instead of trying to push Stars further, Müller had instead decided "to focus our attention on developing our core portfolio," he added.
Müller had earmarked £1m to support the launch of Stars, targeted at four to eight-year-olds, including sponsorship with CiTV.
Müller Little Stars, launched in July 2006, are still on sale.