Needler Blue Bird Confectionery Group is launching Needlers Chewies, a new sugar confectionery product. The chewy bonbon type sweets come in three fruit flavours: Luscious Strawberry, Tangy Lemon and Zingy Apple. The consumer launch is backed by a TV ad campaign from May in the Tyne Tees region, followed by radio and poster advertising. The launch promotion to the trade will offer dump bins and pallet displays to cash and carries. Rsps: 200g £1.09, 100g 59p, weigh out jars 59p for 113g. {{P&P }}

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