Coors Brewers is to release a new TV ad for Grolsch lager on May 16 to build on its 'Schtop' campaign and backed by a £2m burst of advertsing activity.

The series of three ads with different endings, finds Ronald Top - star of the campaign - being propositioned by women. He hides in his flat because he “prefers to take things a little slower” and sips his cold glass of Grolsch. But the women don’t give up.

Coors said the ad campaign is part of its £12m marketing support package for Grolsch during 2003.