Bidfood is to launch its 2025 Christmas campaign, offering early bird discounts and its biggest loyalty programme giveaway to date.
This year, customers who place a Christmas order before 24 October will receive a 10% discount on nearly 100 selected festive lines. Those who order a minimum of six different products and at least 15 cases from the qualifying range will receive a £50 promo code to use on future purchases.
In addition to the early order incentives, the foodservice wholesaler will be launching over 300 Christmas deals throughout November and December.
Bidfood’s customer loyalty programme, Safari Rewards, will also be rolling out its largest-ever prize draw giveaway, with a total of six million points to be awarded. One million points will be given to a single winner in each of the six prize draws held across November and December.
To qualify, customers need to purchase any product from the Christmas deals range during a qualifying period. All eligible free trade Safari Rewards account holders will be automatically entered into the draw, with one entry per account per draw.
“At Bidfood we know the pressures our customers face during the busy festive season and understand that margins are tight, and time is critical,” said Bidfood head of commercial growth initiatives Katie Sillars.
“That’s why, this year, we’re giving customers the chance to secure 10% savings right now, lock in their stock early, and get rewarded like never before. We are delighted to be able to provide some truly fantastic offers from right across the range, helping chefs and operators win this Christmas."
Last month, Bidfood launched a range of cost-saving tools and resources designed to help businesses maximise margins, upskill staff and reduce waste this Christmas.
The online festive range brochure includes digital Christmas menu planners, a selection of chef-curated costed recipes, festive products with tiered pricing, waste reduction tools, and ready-to-serve products.
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