Suppliers able to drive category growth through collaboration and innovation have scooped the top awards in The Grocer’s 2004 branded supplier survey.
The category champions, chosen by buyers at the multiples, symbol groups and wholesalers, have been shortlisted for the best branded supplier trophy in The Grocer Gold Awards.
While last year’s winners held on to their titles in many categories in 2004, Coors leapfrogged rivals to take first place in alcoholic drinks, while Cadbury Trebor Bassett beat off competition from last year’s winner Masterfoods to pick up top prize in confectionery.
Walkers, the winner in crisps and snacks, pulled in more votes than any other supplier in the
survey and won praise from a raft of buyers for its professionalism and innovative ideas on how to drive category sales.
Coca-Cola Enterprises, voted number one in branded soft drinks for the second year running, was also singled out for its superlative category management, while Warburtons, McCain, Müller, Heinz and Unilever Bestfoods all held on to their category champion status.
Lever Fabergé, which also retained its top spot in the household goods and personal care categories, particularly impressed buyers at the multiples with its market research.
Many suppliers singled out by buyers this year said confrontational, purely transactional relationships were gradually being replaced with more collaborative partnerships.
More and more people were also getting involved in decision making.
Procter & Gamble, which took second place in the household and personal care categories, said that negotiations that would previously have been between sales and buying departments now extended into marketing, instore design, finance and logistics.
The Grocer Gold Awards, sponsored by software solutions company MEI, enterprise software provider Geac and consultants KPMG, are held at London’s Dorchester Hotel on June 16.
>>p35 Branded supplier survey
The category champions, chosen by buyers at the multiples, symbol groups and wholesalers, have been shortlisted for the best branded supplier trophy in The Grocer Gold Awards.
While last year’s winners held on to their titles in many categories in 2004, Coors leapfrogged rivals to take first place in alcoholic drinks, while Cadbury Trebor Bassett beat off competition from last year’s winner Masterfoods to pick up top prize in confectionery.
Walkers, the winner in crisps and snacks, pulled in more votes than any other supplier in the
survey and won praise from a raft of buyers for its professionalism and innovative ideas on how to drive category sales.
Coca-Cola Enterprises, voted number one in branded soft drinks for the second year running, was also singled out for its superlative category management, while Warburtons, McCain, Müller, Heinz and Unilever Bestfoods all held on to their category champion status.
Lever Fabergé, which also retained its top spot in the household goods and personal care categories, particularly impressed buyers at the multiples with its market research.
Many suppliers singled out by buyers this year said confrontational, purely transactional relationships were gradually being replaced with more collaborative partnerships.
More and more people were also getting involved in decision making.
Procter & Gamble, which took second place in the household and personal care categories, said that negotiations that would previously have been between sales and buying departments now extended into marketing, instore design, finance and logistics.
The Grocer Gold Awards, sponsored by software solutions company MEI, enterprise software provider Geac and consultants KPMG, are held at London’s Dorchester Hotel on June 16.
>>p35 Branded supplier survey
No comments yet