Demand for British-produced food is expected to outstrip supply, according to a recent survey from market analysts Mintel.
A survey of 1000 adults found that half of consumers try to buy British when shopping for meat and 44% go for British fruit and veg, with almost one third opting for local produce when they can.
The research also showed that 40% of adults bought what was available in the supermarket and did not usually notice where it came from. A further 28% enjoyed being able to buy anything all-year-round, whether or not the product was in season.
Food expenditure on convenience foods has risen 66% over the last ten years said Mintel. And this move towards processed and prepared foods has worked against buying locally grown produce.
Almost a quarter of British consumers claimed to shop at farmer's markets or farm stores to buy locally grown produce to support their local economy and believed the produce was fresher.
Mintel suggests that younger consumers have grown accustomed to buying out-of-season produce and suppliers of locally grown foods could have more success in marketing their products as complementary to those sourced from abroad.
Online retailing by internet-based suppliers of local produce could reap rewards.
Mintel concluded that while consumers seek out foods from around the world demand is still being developed for foods which are sourced locally. It said: “Future developments may lead to the creation of regional brands which will appeal to consumers who are purchasing local produce to support their local economy and boost regional identity.”
A survey of 1000 adults found that half of consumers try to buy British when shopping for meat and 44% go for British fruit and veg, with almost one third opting for local produce when they can.
The research also showed that 40% of adults bought what was available in the supermarket and did not usually notice where it came from. A further 28% enjoyed being able to buy anything all-year-round, whether or not the product was in season.
Food expenditure on convenience foods has risen 66% over the last ten years said Mintel. And this move towards processed and prepared foods has worked against buying locally grown produce.
Almost a quarter of British consumers claimed to shop at farmer's markets or farm stores to buy locally grown produce to support their local economy and believed the produce was fresher.
Mintel suggests that younger consumers have grown accustomed to buying out-of-season produce and suppliers of locally grown foods could have more success in marketing their products as complementary to those sourced from abroad.
Online retailing by internet-based suppliers of local produce could reap rewards.
Mintel concluded that while consumers seek out foods from around the world demand is still being developed for foods which are sourced locally. It said: “Future developments may lead to the creation of regional brands which will appeal to consumers who are purchasing local produce to support their local economy and boost regional identity.”
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