Nisa is rolling out its in-store frozen food merchandising initiative to a further 25 stores on the strength of a trial across four stores which showed that sales and margins grew 20%.
Nisafreeze senior controller David Stokes said the exercise demonstrated that category management worked as well for small stores as it did for the multiples.
Retailers taking part in the scheme use EPoS data to monitor sales. They get detailed plannograms and point of sale material and must stock certain key products in differing proportions, as well as train staff.
Stokes said those in the second trial were showing a similar sales boost one retailer had seen a rise of 15%.
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