US fast food chain Dave’s Hot Chicken has signed an exclusive agreement with hospitality platform Azzurri Group to roll out a minimum of 180 restaurants across Europe.
The new agreement will see Azzurri Group, which invests in businesses including Ask Italian, Zizzi and Coco di Mama, developing restaurants across 10 European countries, including Portugal, Spain and Germany.
It will see the pair leveraging a joint venture partnership model to team up with experienced local operators in each market.
The deal builds on the success of Dave’s Hot Chicken’s UK debut in late 2024, when it opened a flagship location on Shaftesbury Avenue in London’s West End.
According to the fast food chain, the store “exceeded expectations” in both foot traffic and customer engagement, and averages over 1,000 customers a day.
It has recently launched new stores in Birmingham New Street and Printworks Manchester. The group is preparing to further scale the concept, with openings planned shortly in Stevenage and Westfield White City. In total, Azzurri plans to launch at least 60 locations in the UK.
“This is a once-in-a-generation brand. Dave’s Hot Chicken has all the ingredients for international success – unforgettable food, massive cultural resonance, and an incredibly scalable model,” said Azzurri Group CEO Steve Holmes.
“The response in the UK has been phenomenal, and we’re now focused on bringing this concept to more countries through strong local joint venture partnerships.”
Dave’s Hot Chicken CEO Bill Phelps added: “This agreement represents a major milestone in our global development strategy. Azzurri has proven itself as a best-in-class operator with deep expertise in brand building and market execution.
“Their commitment to working alongside local partners gives us the scale, agility and cultural insight needed to expand in new territories.”
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