First Drinks Brands is bringing back last year's Painter TV ads as part of a winter campaign for the Italian liqueur Disaronno Amaretto.
The £1m burst will run in London, Meridian, Anglia, HTV and Central TV regions and satellite channels throughout December.
This will be supported by tailormade promotions, merchandising activity, consumer sampling and a direct mail campaign.
A collar will be put on 50cl bottles announcing Disaronno's success at this year's International Wine and Spirit Competition where it won the Best Liqueur Trophy.
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