Coors has recruited its new European marketing director Jamie Lister from the agency side. Lister, who joins from Claydon Heeley Jones Mason marketing agency, will be responsible for establishing the Coors Light brand in the UK and building on its launch in Ireland. He has been allocated a marketing budget of $8m for Scotland, Northern Ireland and Ireland in 2001. Lister said: "The Coors brand is the fabric of the nation' brand in America. There are few, if any, other drinks products with so much latent potential. Unlocking that potential is a tremendous opportunity." {{PEOPLE MOVES }}