Attempts to deseasonalise sherry sales and encourage consumers to drink it with ice are beginning to pay off for Allied Domecq.
It reported that while the UK sherry market is declining, its leading brand Harveys Bristol Cream grew at 8% by value for the 12 months to February [ACNielsen].
Brand director Stephanie Rutherford said: "To sustain growth after Christmas is a real achievement.
"It shows our over ice and de-seasonalise message is working with sherry consumers.
"The data is an endorsement of the working relationship we have with key customers."
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