Tate & Lyle is aiming to raise £10,000 for ChildLine’s 18th anniversary through an on-pack promotion.
The promotion is designed to encourage customers to take part in the charity’s Cakes for ChildLine fundraising initiative and lets them enter a prize draw as a reward for doing so.
Winners of the draw will receive Hotpoint kitchen appliances and Tate & Lyle will donate 20p to ChildLine for every entry.