Toilet roll with cleansing balm is designed to appeal to young women. Lotus Freshness is Georgia-Pacific’s first super-premium toilet paper launched under the Lotus brand in the UK.
The product contains a dermatologically tested gentle cleansing balm in an ultra soft, thick and quilted three-ply toilet tissue. The manufacturer said its new dry product was more convenient than using moist toilet tissues that also require the use of conventional paper.
Marketing manager Selim Eker said: “Our research shows us that women find it inconvenient to use moist wipes and conventional paper together.”
A £3m TV ad campaign for the product launches mid-October.