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Warburtons has expanded outside the UK for the first time by launching into Tesco stores in four central European countries. The baker has worked with Tesco’s group food sourcing team – which sources products that could work across the retailer’s global business – to tailor seven Warburtons-branded lines for the European market. They include a white Toastie loaf, fruit bread, brown bread, crumpets and English muffins.
Waitrose has become the first UK supermarket to stock wine from India. The upmarket grocer is stocking a peppery red, Zampa Syrah, and a crisp white, Ritu Viognier, made from grapes grown in the Maharashtra region of western India.
Sales of white bread have taken a rare dip, according to new data from Kantar Worldpanel. Consumers increasingly turned to brown bread last year, with sales up 6% to 423m and seeded products up 9% to break the 100m barrier for the first time.
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