JTI is launching a website to raise customer awareness of EUTPD2 as plain packs begin to appear on shelves.
Packchanges.co.uk explains the impact of the legislation on customer tobacco purchases and is supported with a range of posters and leaflets for display in-store.
Supporting materials, including a leaflet dispenser, will be available through stores’ JTI rep.
For retailers, a range of free to view resources, including leaflets and videos, will also be available on the JTI Advance website.
The retail website provides advice on stock rotation, staff training and the best way to communicate with customers as smaller pack sizes begin to run out ahead of the May 2017 sell-out period.
“JTI is absolutely committed to supporting the retail trade through the upcoming legislative changes, giving retailers all the detail they need to be prepared,” said JTI head of communications Jeremy Blackburn.
“And as compliant stock comes through, now is the time to get ready. The website, packchanges.co.uk and supporting poster and leaflet materials will drive greater awareness of the change in legislation.”