Supermarkets that have got their product information right have no need to worry about the Groceries Supply Code of Practice. Those that already maintain their product data in a flexible and agile way should be able to accommodate the new regulations without disruption. Compliance-related data for product ranges shouldn't pose any further problems.

The new legislation demands that retailers make adjustments to data requirements. By linking product ranges to suppliers and to contractual terms in a flexible Product Master Data environment, a retailer should be able to do this easily.

Put simply it's not legislation that's called for, it's better PIM processes.

Mark Thorpe, UK MD, Stibo Systems