I can assure Nick Jhuti (Indies can't win Camelot lottery, Letters, 16 January) that the only thing Camelot's retailer selection policy favours is delivering as much money as possible for the good causes by giving the best possible access to the National Lottery.
His claim that Camelot favours large organisations over independents is not borne out by the facts. Approximately 60% of our 28,000-plus outlets are independents and our retailer selections over recent years continue to reflect this share. Contrary to what Jhuti also states, all stores must go through our rigorous but fair selection process. The same criteria apply across all retailers regardless of area or sector with each application judged on its own merits.
Our experienced sales executives do visit potential outlets many of which are conducted on a mystery shopper basis. However, our robust selection process also takes account of numerous other significant criteria, including, among other things, the demographics of an area, population levels and their transient nature.
We also analyse all potential stores in an area, taking account of factors such as current and projected sales, footfall, store size, access and wider retail market trends. This information, combined with feedback from our sales executives, helps us to determine the best outlet to maximise our sales potential and, therefore, the best returns to the good causes. Our expertise gained with more than 15 years' experience of running one of the most successful lotteries in the world shows that the accurate siting of a new National Lottery terminal is key to generating incremental sales.
Each and every one of our retailers acts as an advocate for the National Lottery, and has played a pivotal role in helping to raise more than £24bn for the good causes. We will continue to work closely with them to build on this amazing achievement.
Duncan Malyon, sales director, Camelot Group
His claim that Camelot favours large organisations over independents is not borne out by the facts. Approximately 60% of our 28,000-plus outlets are independents and our retailer selections over recent years continue to reflect this share. Contrary to what Jhuti also states, all stores must go through our rigorous but fair selection process. The same criteria apply across all retailers regardless of area or sector with each application judged on its own merits.
Our experienced sales executives do visit potential outlets many of which are conducted on a mystery shopper basis. However, our robust selection process also takes account of numerous other significant criteria, including, among other things, the demographics of an area, population levels and their transient nature.
We also analyse all potential stores in an area, taking account of factors such as current and projected sales, footfall, store size, access and wider retail market trends. This information, combined with feedback from our sales executives, helps us to determine the best outlet to maximise our sales potential and, therefore, the best returns to the good causes. Our expertise gained with more than 15 years' experience of running one of the most successful lotteries in the world shows that the accurate siting of a new National Lottery terminal is key to generating incremental sales.
Each and every one of our retailers acts as an advocate for the National Lottery, and has played a pivotal role in helping to raise more than £24bn for the good causes. We will continue to work closely with them to build on this amazing achievement.
Duncan Malyon, sales director, Camelot Group
No comments yet