Sir, The new ‘planetary health diet’ guidelines are a welcome solution to an issue that is a major concern to many in the food supply chain. However, there are broader issues to address in the UK in order to successfully implement the guidelines, namely educating consumers about which food categories they can increase consumption of while actively contributing to meeting these guidelines.
For example, the guidelines recommend two portions of fish a week, yet statistics show that less than a quarter of UK consumers eat the two portions per week the guidelines recommend, while nearly half do so less than once a week [Norwegian Seafood Council data].
Increasing the weekly consumption of fish while being conscious about the sustainability of its origins could prove to be an important piece of the planetary health diet puzzle for the UK.
Hans Frode Kielland Asmyhr, UK director, Norwegian Seafood Council