Amid all the April Fools' Day fun and games - hopefully you didn't fall for the hilarious one about Marks & Spencer's food sales being better than expected - one piece of PR prankery in particular stood out.

Whyte & Mackay pulled out all the stops and hit double-top with the launch of whisky-infused phoney fragrance WM Undeniable Power, inspired by darts legend Phil 'the Power' Taylor - the drinking man's David Beckham (but with better tattoos).

Sadly, however, the only way to really get that oche-fresh aroma is to drink your own weight in Stella.