I feel we should highlight that Loseley is manufacturing Yorkshire Dales ice cream in South Wales. While I'm sure there is a lot of value in the Loseley business, I and many shoppers would argue that its use of a Yorkshire Dales brand is not part of that value. There is another ice cream business that trades under the name Yorkshire Dales: Gary and Mandy Rogers make fantastic ice cream in the Yorkshire Dales, at a farm, using milk from neighbouring farms in the National Park. Surely this should be the only Yorkshire Dales Ice Cream.
Robin Norton, principal director, Grasp Business Development