An Organic Yogurt Drink joins frozen yogurt and ice cream in the Orchard Maid stable next week as brand owner Farm Products Marketing continues its mission to add value to milk. "We're diversifying to use all the product," said md Jonathan Middlemiss. "The cream goes into the ice cream, the skimmed milk goes into the yogurt." The drink, which comes in strawberry and elderflower, and tropical flavours in white octagonal 250ml Tetra Prisma cartons with fruity graphics, is aimed at the snacking and lunchbox sectors of the booming soft drinks market. Rsp 99p. {{MARKETING - P&P }}