David Cunningham

What was your first-ever job? I was on the trainee graduate scheme for Coca-Cola and Cadbury Schweppes.

What was your worst job interview? In my early career I went for a job with a bank and quickly realised it wasn’t a role I was suited to.

What was the first music single you bought? Sunday Girl by Blondie.

How do you describe your job to your mates? I try to make more people love beer by showing them the quality, diversity and versatility of it… Most of my mates hardly believe this is a job.

What is the most rewarding part of your job? Seeing a real renaissance in beer in Britain. People are beginning to think about and drink beer in a different way.

What is the least rewarding part of your job? Budget management is never rewarding.

What is your motto in life? Live life to the full.

If you were allowed one dream perk what would it be? A limitless supply of free beer from across all the UK’s breweries.

Do you have any phobias? I have a fear of heights.

What’s your favourite film and why? Pulp Fiction - great stars, dialogue, action and music all in one film.

What has been the most embarrassing moment in your life? Walking through London wearing tights. I was 11 and taking part in the Lord Mayor’s Show.

If you could change one thing in grocery what would it be? That retailers would consider taking the same approach with beer as they do wine in terms of store layout and the education of people on the wider range of styles, tastes, flavours and origins.

What luxury would you have on a desert island? Some kegs and casks of beer. Just to keep my hand in professionally, of course.

Which celebrity would you most like to work with and why? One of our biggest challenges is moving away from the stereotypical image of a beer drinker - so someone like Emma Watson who is globally admired, knows how to have fun, but also has a serious and professional edge.

What animal most reflects your personality? A fox. They are focused, strategic, resourceful, adaptable and wise. I can display these traits and I am increasingly silver!