Birds Eye owner Iglo Group has named Elio Leoni Sceti as its new CEO.
Sceti, 47, is currently chairman of technology company Zeebox, and has over 20 years’ experience in the FMCG and media industries. Prior to Zeebox, he was CEO of EMI Music, where he led the company’s move into digital platforms. Sceti has also held senior management roles at Procter & Gamble and Reckitt Benckiser, where he worked as global head of category development and innovation (2001-6) and head of Europe (2006-8).
Iglo Group chairman Erhard Schoewel said Sceti’s track record of encouraging innovation, particularly at Reckitt Benckiser, made him the right man for the job.
“The Iglo Group Board believes that the frozen food category has huge potential for significant growth and to this end has agreed to invest in the business at record levels. We believe Elio’s experience and track record will lead Iglo Group to realise its growth ambitions in existing and new markets,” he said.
“I am very pleased to join Iglo Group, a global leader in the food industry with leading brands and iconic products,” Sceti added. “I have been working with great FMCG brands for over 20 years and I know how tough the consumer sector can be, but also how exciting and rewarding it is to achieve growth and win market share.”
In November last year, the group completed a round of refinancing to set its debt on more favourable terms.