Jamie Milne, UK brand ambassador for Glenfiddich, on toilet paper, spiders and black pudding


What was your first-ever job? I used to deliver about 400 copies of a free weekly newspaper. I used to have to make two trips because I could only carry 200 at a time. Good for thigh development, though.

You've got 25 words to describe your career to date. From distillery guide and aerospace engineering student to malt whisky ambassador, via 15 years in IT and management consulting. I like to create change.

How do you describe your job to your mates? I get to travel the UK, speaking to people about malt whisky and Glenfiddich in particular. It's about relationship building and exploring opportunities.

What is the worst job you've ever had? Picking up litter after a rainy two-day farming show in my old home town. You can imagine it wasn't just muddy underfoot...

If you could change one thing in the grocery industry what would it be? I'm not sure I need 27 different types of washing powder or toilet paper to choose from.

What is the most rewarding part of your job? When I see a 'lightbulb moment' during a tasting session with consumers or a training session with industry people.

Where do you hope to be in five years? I've made a huge career change to turn a hobby into a job. I can see several paths ahead and a few more may open up, so I'm keeping my eyes and mind open for now.

What is your motto in life? I don't really have a motto... 'Carpe Dram'?

What was the first music single you bought? Aberdeen Football Club's 1983 European Cup Winner's Cup anthem European Song on white vinyl.

What did you want to be when you were a kid? An astronaut or a spaceship designer which is why I studied aerospace engineering.

Do you have any phobias? Spiders, due to waking up one morning as a child with a spider on my face. Not helped by me spending a year in Sydney.

If you could pick a celebrity to join your staff who would it be and why? Richard Branson, as he embodies the innovation and pioneering spirit of Glenfiddich.

What would you request as your final meal? My wife's roasted black pudding, red onion and beetroot with balsamic vinegar.

What luxury would you have on your desert island? An endless supply of Glenfiddich, preferably the full range.

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