Would-be policeman and Rectory Foods director Mat Armitage on size 8 blondes, Paris Hilton and size 8 blondes

What was your first-ever job? Plant waterer at my local garden centre.

You've got 25 words to describe your career to date. I only need three dynamic, challenging, satisfying.

What is the worst job you've ever had? I washed pots at a supermarket cafe. I only lasted for one shift then I went back to stacking shelves.

If you could change one thing in grocery what would it be? Scrap the no-name policy at the big multiple supermarket head offices. It makes contacting the right people excruciatingly difficult.

What is the most rewarding part of your job? Working hard to get new products in front of people and seeing them share your enthusiasm for the quality, taste and presentation we offer.

If you didn't work in grocery where would you work? A bobby on the beat. I've always wanted to help keep the peace.

What's your best interview tip? Be confident and answer all questions as fully as possible so you can take control of the interview, not the other way around.

What was your worst job interview? I applied for a job at a well-known discount store and the whole experience was so bad I said I would never work there.

Where do you hope to be in five years? Senior director at Rectory Foods, then MD.

If you were allowed one dream perk what would it be? A size 8 blonde assistant would be very helpful.

What do you like to do outside work? I've got a Suzuki Hayabusa motorbike, so go out on that. I get myself down to the gym, too.

What's your nickname? Mat Lad because of my broad Yorkshire accent.

What was the first music single you bought? I'm Too Sexy, by Right Said Fred.

What did you want to be when you were a kid? Arnold Schwarzenegger lookalike. Six-pack is there, just got to work on the rest.

Do you have any phobias? Heights. Just standing on my tiptoes makes me dizzy.

Which celebrity would you pick to join your staff? Paris Hilton, due to her intelligence and business sense obviously.

What would you request as your final meal? Yorkshire pudding and onion gravy.

What's the weirdest thing you've eaten? Yorkshire pudding without onion gravy.

What luxury would you have on your desert island? A selection of size 8 blondes.

What animal best reflects your personality? A dolphin. They are intelligent, swift, smooth, sleek with a hint of cheekiness.