Oliver Rudgard, marketing director at Tyrrells Potato Chips, on Tube train chivalry, crisp tastings and panpipe teaching

What was your first-ever job?  A panpipe teacher.

What was your worst job interview? It was actually for the job of panpipe teacher. I had no idea how to play the panpipes. So I decided to improvise. Rather wildly. Luckily they loved it and told me I had completely redefined the instrument. I felt like such a fraud.

What was the first music single you bought? Popcorn by Hot Butter.

How do you describe your job to your mates? I am rather fond of the term 'Crisp Baron'.

What is the most rewarding part of your job? It would have to be the tastings. There is simply no competition.

What is the least rewarding part? Clearing up after the tastings.

What is your motto in life? Always keep your jacket on.

What's your nickname? Ruddykins.

What would your one dream perk be? It would have to be a chauffeur-driven Aston Martin. And the driver would be one of the lovely ladies from the front of our Lightly Sea Salted pack.

What's your favourite movie and why? Albert Hitchcock's The 39 Steps. It boasts adventure, romance, laughter and plenty of quality tweed.

What has been the most embarrassing moment in your life? A few years ago I was on a Tube train, sitting on one of those spring-loaded retracting seats. All of a sudden, an attractive young woman opposite me dropped her glove. I stood up, grabbed it, handed it back to her and sat back down. Or attempted to. What actually happened was I fell arse-first on to the floor like a sack of potatoes. Karma sh-marma.

Do you have any phobias? Spring-loaded retracting seats, obviously.

If you could pick a celebrity to join your staff who would it be and why? The late Cary Grant would fit right into the team, I think.

If you could change one thing in grocery, what would it be? If each store's crisp aisle was dedicated exclusively to Tyrrells, the world would be a far better place.

What luxury would you have on your desert island? A big bag of our Sweet Chilli & Red Pepper crisps, a pot of Belazu Rose Harissa and a tub of crème fraîche.

What animal best reflects your personality and why? The fox. Handsome, cunning and well turned-out.