of a Hot Mexican A new flavour, new packaging and a £7m TV ad campaign spearhead Walkers' £12m investment in its Doritos evening snacking brand this year. Rolling out now, new Pizza flavour replaces the Hot Mexican variant, while new packs aim for a contemporary look and feature clearer flavour illustrations. A football-themed ad joins the Friendchips' series for a four-week run during the World Cup in June. {{P&P }}

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