Red Bull UK is aiming to capitalise on pomegranate juice's UK popularity by adding the flavour to its Sabai range in April. Tesco is to list the newcomer in a four-pack retailing at £4.99 from May.
There was a 300% increase in pomegranate juice sales last year, according to Red Bull, which will support the launch with a £5.2m campaign targeting 22 to 28-year-old women.
The company launched the imported ready-to-drink wine spritzer brand - owned by Thailand's Siam Winery - into the UK in December 2005, with Sabai Hibiscus, which was listed in Tesco and Sainsbury's.
There was a 300% increase in pomegranate juice sales last year, according to Red Bull, which will support the launch with a £5.2m campaign targeting 22 to 28-year-old women.
The company launched the imported ready-to-drink wine spritzer brand - owned by Thailand's Siam Winery - into the UK in December 2005, with Sabai Hibiscus, which was listed in Tesco and Sainsbury's.
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