Pomegreat is continuing its drive to add luxury to the healthy pomegranate juice category with the launch of a new juice made from a blend of two varieties of hand-cut and pressed pomegranates.

The company claims this method produces juice in its "purest form" that will appeal to healthy consumers looking for an antioxident hit. It will retail for £3.29 for a 500ml bottle.

"Pomegreat Pure will appeal to pomegranate lovers who want a stronger, fuller-bodied taste brimming with goodness," said marketing director Rob Sutton.