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The supermarkets are falling over each other to convince shoppers they offer the best value for money and the lowest prices, but exclusive research for The Grocer reveals their claims are largely falling on deaf ears.
Asda cut the premium paid to its liquid milk supply group by 20% despite insisting the milk price war would not come at the expense of its dairy farmers, The Grocer can reveal. One week before it slashed its retail milk prices, Asda...
Asda's strategy of cutting out the middleman by sourcing fresh produce direct appears to be paying dividends. Its direct supply arm, International Produce Limited, made a 6.1m pre-tax profit in the year to 1 January 2011 a 4.6m...
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