Radox Invigorate

Radox: “Consumers look for exciting new scents”

Radox has extended its shower gels line-up with two new variants.

Invigorate - with lemon & rosemary - joins the core range on shelf now, while Mango Mayhem, with mango and citrus oils, has been introduced under the Fresh and Fruity banner. Both carry an rsp of £2.15 for 250ml.

“Fragrance is a key driver in washing & bathing as consumers look for exciting new scents,” said marketing manager Nick Wilcher.