Unilever looks set to launch a new CSR campaign following the success of its Dove initiative.
The Vaseline Skinfund, which the company has applied to register as a trademark and logo, would follow on from the four-year Dove Campaign for Real Beauty.
The initiative formed part of the brand's mission to make women feel more beautiful by challenging today's stereotypical view of beauty. Unilever was unavailable to comment.
Separately, the personal care giant is adding a new variant to its Vaseline Lip Therapy portfolio. Vaseline Rosy Lips, rolling out now, consists of a blend of rose and sweet almond .