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It will be interesting to see the impact of this acquisition and how the merged business operates in the future. It is to be hoped that the management team understands the opportunities that exist for the brands involved and that it focuses on building a better business rather than focusing only on the financials and cutting costs. The best private equity initiatives require rigorous and pragmatic business plans that will generate return on investment for the brands. These plans need to be flexible, agile and capable of responding to the rapidly changing world around us.

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