Report comment

Interesting initiative, but this seems a bit simplistic ... do we expect shoppers to understand how much plastic is recyclable and how much IS recycled? I've met plenty of shoppers who hold a wide variety of views: that no plastic can be recycled, that glass (for example) is somehow automatically more green, or whose local authority genuinely does not collect kerbside OR offer centralised recycling facilities. We need to listen to shoppers but the industry as a whole needs to show some leadership, keep our own houses in order, talk about the good work that is done and pressurise Local Authorities that are still failing to do the right thing.