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I quite like Peter Kay and he brings some fun and quirkiness to the ad, but surely using the chairman as a stooge has had it's day.
Also it could be argued that aside from, I'm sure the massive cost, the film is simply to convoluted and long, even in it shortened version.
Will it work for Warburton's, well I guess if you throw enough money at anything then the answer is, probably yes, but at what cost!!