Report comment

This news seems to have sparked a national debate about how we look after food and how long we can keep it!

It's one of many initiatives that the food retailers are employing to drive down food waste in their stores and with customers. Despite all the hard work retailers are engaging with in this area we are still wasting a mind boggling amount of food in the UK each year and we can expect more initiatives from retailers to emerge.

But what is also needed is greater education for the shopper about how to use food, store it and consume it. A quick straw poll of shoppers shows a mixed approach to managing food within best before dates and use by dates with younger shoppers being more resigned to chucking stuff out.

It’s a very hot topic with shoppers as phone-ins attest to!