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We would love to be able to charge less for our healthy product, but as a small company with products costing more to make, it would help us if bigger retailers took less margin in order to help the customer save money. It would also really help us if the government reduced the VAT on healthier products. A flapjack has zero VAT and a healthy raw snack bar has 20% - it seems like an obvious solution to help healthier products become more accessible to customers!

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